Yahoo Outmaneuvering Google

Very recently Google stroke a deal with some 50 newspapers to put ads on their papers that would originate from its advertisers, and the assumption was because online advertising has become less effective it might be an effort to hold on the client base by opening for them another advertising venue that is a sure eye grabber. Now Yahoo has done the same except this time the number had made it to 150 newspapers where Yahoo clients’ ads will appear. The recent speculation is the search engines are doing it to help the sagging revenue of the struggling newspaper.

However, the reality could be businesses could be having a hard-time of being found on the search engines because of how the ad system works, while on the other hand the newspapers that are charging a lot of money for putting ads on their paper might not have a better choice other than bringing the cost down. A good portion of those advertising on the search engines were those that were advertising on newspapers classified section, which is not that expensive, and it is a similar text ad like the search engines, which means they do not need the search engine companies to introduce them to such advertising method. This goes on to ascertain that the newspapers that were hurt when they were deserted could get back their hay days and the facilitators will be the search engine companies.