Google Everywhere

Recently Google had been moving its weight around not only by buying companies, but it has started to expand its advertising base to include both radio and print media. It is difficult to read into what is behind it, whether it is the usual profit motive, or it wants availing more outlets to its lucrative customer base, or what it is doing is faltering in rendering results in parallel to what it is charging. It might even be possible to take the speculation a bit further by saying the search engine is no more an effective outlet for businesses because of the way it works, where it is always a number of sites that are not more than a dozen that are appearing on the first page.

To make things worse if these businesses are doing similar things, it would be like walking into a mall and find in the same row, businesses that are offering a similar service and product where the one that is first in line could absorb most of the businesses starving the rest who at the other end. The giant search engine company might have awoken to this reality, because it is only known brand name companies that do brisk business online. That is so not because of what the search engines are doing, but because of what the customers ask for. In concluding, it will be a while before we find out why Google is into everything since it also started selling web sites competing with many small businesses such as godaddy.com, even if heavy weights like Yahoo had been doing it for a long while.