Expensive Thirty Seconds

On the coming SuperBowl the major networks are set to charge $2.5 million for a thirty second ad and the spots for the first half are almost sold. In fact, there are companies that pay more than that and they would be lucky if they get spot in the fourth quarter unless they are early. Last year, Walt Disney had gotten away by charging $2.5 million on it ABC network. The reason why the SpuerBowl spots are so hot is there will be at least 90 million people tuning in to watch the games if what happened last is repeated.